Amazon Product Image Requirements & Sizes
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Quick Specs
Minimum Size
1000 × 1000 px
Recommended Size
2000 × 2000 px
Format
JPEG with white background
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Amazon Image Requirements Explained
Main Product Image (Pure White Background)
- • Size: 2000 × 2000 pixels (recommended) or minimum 1000 × 1000 px
- • Background: Pure white (RGB 255, 255, 255) - strictly enforced
- • Format: JPEG (.jpg) preferred
- • Product fill: Product should fill at least 85% of the frame
- • File size: Maximum 10MB
Secondary Images (Lifestyle & Detail Shots)
- • Size: 1600 × 1600 pixels minimum
- • Background: Any background allowed (no white requirement)
- • Usage: Show product in use, details, dimensions, packaging
- • Limit: Up to 9 images total per listing
Why 2000×2000 Matters
Images at 1000×1000 or larger enable Amazon's zoom feature, which increases conversion rates by letting customers examine product details. The 2000×2000 size provides optimal zoom quality and future-proofs your listings as display technology improves.
Best Practices for Amazon Sellers
- Use all 9 image slots: More images = higher conversion rates
- Show scale: Include images with measurements or comparisons
- Highlight features: Use infographics to call out key product benefits
- Professional quality: Well-lit, in-focus images with accurate colors
- Mobile optimization: Most shoppers browse on mobile - ensure clarity at small sizes
Professional Photography Tips for Amazon
Pro Tip
Perfect Lighting for White Backgrounds
Proper lighting is crucial for Amazon product photography. Use a lightbox or softbox setup with at least two light sources to eliminate harsh shadows. Natural daylight from a window can work for smaller items, but artificial lighting gives you consistent, reproducible results.
For the pure white background requirement, overexpose slightly during shooting to make post-processing easier. A white backdrop should be evenly lit from all angles to prevent gray areas that Amazon's automated system might reject.
- Use 2-3 light sources for even illumination
- Position lights at 45-degree angles to product
- Use diffusers to soften harsh shadows
Common Amazon Image Mistakes to Avoid
❌ Off-White Backgrounds
Using cream, light gray, or slightly off-white backgrounds will cause Amazon to reject your images. The system checks for RGB 255,255,255 exactly.
❌ Images Too Small
Uploading images smaller than 1000×1000 disables the zoom function, which can reduce conversion rates by 30% or more.
❌ Watermarks or Text
Adding website URLs, logos, or promotional text to product images violates Amazon's guidelines and will get your listing suppressed.
❌ Poor Product Fill
Products should fill 85% of the image frame. Too much empty space makes products appear smaller and less appealing.
Strategic Image Optimization for Higher Conversions
Image Slot Strategy
Amazon allows up to 9 images. Here's the optimal sequence that top sellers use:
- Slot 1: Main product on pure white background (required)
- Slot 2: Product in use or lifestyle context
- Slot 3: Close-up details showing quality and craftsmanship
- Slot 4: Size comparison with common objects or dimensions
- Slot 5: Infographic highlighting key features and benefits
- Slot 6: Package contents or what's included
- Slot 7: Alternative angles or color variations
- Slots 8-9: Additional lifestyle shots or customer use cases
A+ Content Considerations
If you're enrolled in Amazon Brand Registry, you can use A+ Content with enhanced images. These have different size requirements (typically 970×600 for comparison charts), but your main listing images should still follow the standard 2000×2000 format.
Amazon vs Other Marketplaces
If you're selling across multiple platforms, understanding how Amazon's requirements compare can save you time:
Our tool automatically converts your images to meet each platform's specific requirements, including adding white backgrounds where needed for Amazon while preserving your original backgrounds for platforms that allow them.
Frequently Asked Questions
What happens if my image is smaller than 1000×1000?
Amazon will accept images down to 500 pixels on the longest side, but you'll lose the zoom functionality. Studies show that zoom capability can increase conversion rates by 20-40%, so it's worth ensuring your images meet the 1000×1000 minimum.
Can I use PNG format instead of JPEG?
Yes, Amazon accepts both JPEG and PNG formats. However, JPEG is recommended because it produces smaller file sizes while maintaining quality. PNG is only necessary if you need transparency (though main images still need white backgrounds).
How do I check if my white background is pure white?
Use an eyedropper tool in photo editing software to check if the RGB values are exactly 255, 255, 255. Even RGB 254, 254, 254 may be rejected by Amazon's system. Our conversion tool automatically ensures pure white backgrounds that meet Amazon's requirements.
Do I need different images for mobile vs desktop?
No, Amazon uses the same images across all devices. However, keep in mind that most shoppers browse on mobile, so ensure your product details are visible even when the image is displayed at smaller sizes. Test how your images look on a smartphone.
Can I reuse Amazon images on other marketplaces?
Yes, but you may want to adapt them. Amazon's white background requirement works well for professional product shots, but platforms like Etsy or Facebook Marketplace often perform better with lifestyle backgrounds. Our tool lets you maintain multiple versions optimized for each platform.
Selling on Multiple Marketplaces?
Don't resize images separately for each platform. Our tool converts your product photos to Amazon, Etsy, eBay, Shopify, and Facebook Marketplace specs simultaneously.
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