📢AD IMAGE RESIZER
FACEBOOK MARKETPLACE GUIDE

Facebook Marketplace Image Requirements

Optimize for Facebook Marketplace and convert to all other marketplaces in one click

Quick Specs

Minimum Size

500 × 500 px

Recommended Size

1080 × 1080 px

Format

Square (1:1 ratio)

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Facebook Marketplace Image Requirements

Listing Photos

  • Size: 1080 × 1080 pixels (recommended) or minimum 500 × 500 px
  • Aspect ratio: 1:1 (square) - displays best in feed
  • Format: JPEG (.jpg) or PNG (.png)
  • File size: Maximum 30MB
  • Limit: Up to 10 images per listing

Mobile-First Design

  • Mobile optimization: Most buyers browse on mobile - keep images clear
  • High contrast: Ensure product stands out from background
  • Clean backgrounds: White or simple backgrounds work best
  • Well-lit: Natural lighting produces best results

Why Square Format Works

Facebook displays Marketplace listings in a square format across mobile and desktop. The 1080×1080 size ensures your images look sharp on all devices, from smartphones to tablets and desktop computers. Square images also work well with Facebook's feed algorithm.

⚠️Facebook Marketplace Rules

  • No text overlays: Avoid adding price or promotional text to images
  • Accurate representation: Images must show the actual item being sold
  • No stock photos alone: Include at least one photo of your actual item
  • Clear and focused: Blurry or pixelated images may hurt visibility
  • Appropriate content: Must comply with Facebook Commerce Policies

Best Practices for Facebook Marketplace

  • First photo is critical: Use your best image first - it appears in search
  • Show all angles: Multiple photos build buyer trust
  • Include scale: Show size with common objects for reference
  • Natural lighting: Take photos near windows or outdoors in shade
  • Show condition: Be honest about wear, defects, or damage
  • Clean staging: Remove clutter from photos - focus on the item
  • Quick listing: Post soon after taking photos while items are clean/staged

Mobile-First Photography Strategy

Optimizing for Mobile Screens

Facebook Marketplace is primarily a mobile experience. Your images must look great on small screens where buyers make split-second decisions while scrolling through dozens of listings.

Mobile Image Checklist:

  • Use high contrast - product must stand out from background
  • Fill the frame - product should occupy 70-80% of image
  • Avoid small text or fine details that disappear on mobile
  • Test on your phone before posting - view at thumbnail size

Facebook Marketplace vs Other Platforms

Facebook Marketplace is unique among selling platforms - mobile-first, local-focused, and casual:

Facebook:1080×1080, mobile-first, casual/authentic style, 10 images
Amazon:2000×2000, professional white backgrounds required
Etsy:2000×2000 or 3000×2250, creative lifestyle encouraged
eBay:1600×1600, flexible but professional look performs better
Shopify:2048×2048, brand consistency across store

Facebook's casual, authentic approach differs from professional marketplaces. Use our tool to maintain authentic Facebook photos while creating polished versions for Amazon and Shopify.

Frequently Asked Questions

Selling on Multiple Marketplaces?

Don't resize images separately for each platform. Our tool converts your product photos to Facebook Marketplace, Amazon, Etsy, eBay, and Shopify specs simultaneously.

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