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Amazon Ads
AMAZON ADVERTISING

Amazon Sponsored Product Ad Sizes: Complete Guide for 2025

Create perfectly sized Amazon advertising images for Sponsored Brands, Sponsored Display, and product listings. Maximize your e-commerce ROI.

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Amazon Ad Formats

Ad FormatDimensionsPlacement
Sponsored Brands1200 × 628 pxTop of search results
Sponsored Display300 × 250 pxProduct detail pages

Amazon Sponsored Brands (1200×628)

Amazon Sponsored Brands ads appear at the top of search results, featuring your brand logo, custom headline, and multiple products. The 1200x628 creative size is used for the brand hero image, providing prime visibility to shoppers actively searching for products. This format is excellent for brand awareness, showcasing product variety, and driving traffic to your Amazon Store or specific product listings.

Amazon Sponsored Display (300×250)

Sponsored Display ads use the standard 300x250 banner size and appear on product detail pages, customer review pages, and the Amazon homepage. These ads help you reach customers both on and off Amazon, retargeting shoppers who viewed your products or browsed similar categories. The compact size works well for product close-ups and clear calls-to-action.

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