FACEBOOK ADVERTISING

Facebook Ad Sizes: Complete Guide for 2025

Create perfectly sized Facebook ads for Feed, Stories, Carousel, and Right Column placements. Get the exact dimensions, aspect ratios, and best practices for Facebook advertising.

⚡Resize for Facebook Ads Now View Pricing

All Facebook Ad Sizes at a Glance

Ad Format	Dimensions	Aspect Ratio	Max File Size
Feed Image Ad	1200 × 630 px	1.91:1	30 MB
Story Ad	1080 × 1920 px	9:16	30 MB
Carousel Ad	1080 × 1080 px	1:1	30 MB
Right Column Ad	254 × 133 px	1.91:1	30 MB

Facebook Feed Image Ad (1200×630)

The Facebook Feed Image Ad is the most common and versatile ad format on Facebook. It appears directly in users' News Feeds on both desktop and mobile devices, blending seamlessly with organic content. This format is ideal for driving engagement, website traffic, and conversions.

Specifications:

Recommended size: 1200 × 630 pixels
Aspect ratio: 1.91:1 (landscape)
Supported formats: JPG or PNG
Maximum file size: 30 MB

Best Practices:

Use high-quality, eye-catching images that stand out in the feed
Keep text overlay minimal (Facebook recommends less than 20% of the image)
Include a clear call-to-action and value proposition
Test multiple variations to see what resonates with your audience

Facebook Story Ad (1080×1920)

Facebook Story Ads are full-screen vertical ads that appear between users' Stories. They offer an immersive, mobile-first experience that captures attention. Stories are watched by over 500 million users daily, making this format ideal for brand awareness and engagement campaigns.

Specifications:

Recommended size: 1080 × 1920 pixels
Aspect ratio: 9:16 (vertical)
Safe zone: Keep important content 250 pixels from top and bottom

Best Practices:

Design for mobile-first viewing with bold visuals
Keep key elements away from top and bottom 250px to avoid being covered by UI
Use motion and animation to capture attention (if using video)

Facebook Carousel Ad (1080×1080)

Carousel Ads allow you to showcase up to 10 images or videos in a single ad, each with its own link. This format is perfect for featuring multiple products, telling a brand story, or explaining a process step-by-step. Square format ensures consistent display across mobile and desktop.

Specifications:

Recommended size: 1080 × 1080 pixels (per card)
Aspect ratio: 1:1 (square)
Number of cards: 2-10 cards per ad

Manual Design vs Our Tool

Manual Resizing (Photoshop/Canva)

❌ Create each size individually (4+ separate files)
❌ 10-15 minutes per image
❌ Risk of incorrect dimensions
❌ No batch processing
❌ Manual export for each format
❌ Steep learning curve for tools

Our Tool

✅ Upload once, get all Facebook ad sizes
✅ 10-30 seconds total processing
✅ Guaranteed correct dimensions
✅ Batch process 20+ images at once
✅ Download all formats in one ZIP
✅ No design skills required

Start Resizing for Facebook →

Common Facebook Ad Mistakes to Avoid

1. Using Wrong Aspect Ratios

Many advertisers use generic image sizes that get cropped incorrectly by Facebook. Always use the exact recommended dimensions to ensure your ads display properly across all placements.

2. Too Much Text in Images

While Facebook no longer rejects ads with excessive text, they may receive reduced reach. Keep text overlay under 20% of the image for optimal performance.

3. Low-Quality Images

Blurry or pixelated images harm your brand credibility. Always use high-resolution images that meet Facebook's minimum dimension requirements.

4. Ignoring Mobile Optimization

Over 98% of Facebook users access the platform on mobile. Ensure your ad images are clear and readable on small screens, with large text and simple visuals.