TikTok Ad Sizes: Complete Guide for 2025
Create perfectly sized TikTok ads for In-Feed, TopView, and Brand Takeover placements. Reach Gen Z and millennial audiences with the right specifications.
âš¡Resize for TikTok Ads NowAll TikTok Ad Sizes
| Ad Format | Dimensions | Aspect Ratio | Placement |
|---|---|---|---|
| In-Feed Ad | 1080 × 1920 px | 9:16 | For You feed |
| TopView Ad | 1080 × 1920 px | 9:16 | App open |
| Brand Takeover | 1080 × 1920 px | 9:16 | First impression |
TikTok In-Feed Ads (1080×1920)
In-Feed Ads are native ads that appear in users' "For You" feed alongside organic content. They support full-screen video with sound, making them highly engaging. Users can like, comment, share, and follow directly from the ad, driving authentic engagement and conversions.
Specifications:
- Size: 1080 × 1920 pixels (9:16 vertical)
- File size: Maximum 10 MB
- Format: JPG or PNG for static images
Best Practices:
- Hook viewers in the first 3 seconds with movement or surprising visuals
- Use trending music and hashtags to increase discoverability
- Keep content authentic and native-looking, not overly promotional
- Include a clear, compelling call-to-action
TikTok TopView Ads (1080×1920)
TopView ads appear immediately when users open the TikTok app, providing maximum visibility and impact. This premium placement guarantees your brand is the first thing users see, making it ideal for major campaigns, product launches, and brand awareness initiatives. TopView ads can run for up to 60 seconds with sound.
Key Features:
- Premium first-impression placement when app opens
- Full-screen immersive experience with sound
- Extended duration up to 60 seconds
- Highest visibility and brand recall
TikTok Advertising Tips
Mobile-First Design
TikTok is mobile-only. Design all content for vertical viewing with text and key elements clearly visible on small screens.
Sound is Essential
Unlike other platforms, TikTok users watch with sound on. Use music, voiceovers, and sound effects strategically.
Be Authentic
TikTok users value authenticity over polish. User-generated content style often performs better than highly produced ads.
Leverage Trends
Participate in trending challenges, sounds, and hashtags to increase organic reach and engagement.
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