Twitter (X) Ad Sizes: Complete Guide for 2025
Create perfectly sized Twitter/X ads for promoted tweets, website cards, and app promotions. Reach engaged audiences with the right specifications.
âš¡Resize for Twitter AdsTwitter/X Ad Formats
| Ad Format | Dimensions | Aspect Ratio | Best For |
|---|---|---|---|
| Single Image | 1200 × 675 px | 16:9 | Promoted tweets |
| Website Card | 800 × 418 px | 1.91:1 | Traffic campaigns |
| App Card | 800 × 800 px | 1:1 | App installs |
Twitter Single Image Ad (1200×675)
Single Image Ads appear in users' timelines as promoted tweets with an attached image. This format is versatile and effective for brand awareness, engagement, and traffic campaigns. The 16:9 aspect ratio displays well on both mobile and desktop, providing maximum visual impact in the feed.
Specifications:
- Size: 1200 × 675 pixels
- Aspect ratio: 16:9
- File size: Maximum 5 MB
Twitter Website Card (800×418)
Website Cards are designed specifically for driving traffic to external websites. They include a customizable CTA button and display a preview image, headline, and description. This format is ideal for content promotion, lead generation, and e-commerce traffic campaigns.
Twitter Advertising Best Practices
Keep It Concise
Twitter users expect brief, punchy content. Get your message across quickly with clear, compelling copy and visuals.
Use Hashtags Wisely
1-2 relevant hashtags can increase discoverability. Avoid overusing them, which can appear spammy and reduce engagement.
Engage in Real-Time
Twitter is the platform for real-time conversations. Leverage trending topics, current events, and timely content for maximum impact.
Test Different Formats
Try single images, carousels, and video ads to see what resonates best with your target audience.
Ready to Advertise on Twitter/X?
Create perfectly sized Twitter ads for maximum engagement.
âš¡Start Resizing NowRelated Ad Platform Guides
Need ad sizes for other platforms? We've got you covered.
